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Manish
Purplle
We've been working with Spring Marketing Capital since 2019–2020, and over the past six years, it's grown into one of the most meaningful and mutually rewarding partnerships we've had. Raja and Arun bring not just deep expertise in design thinking and brand strategy, but also a rare level of personal commitment. They’ve consistently taken time out to work closely on our business — from helping shape Purplle’s brand identity to crafting impactful campaigns across our portfolio. What truly sets them apart is that they put their money where their mouth is. In 2020, they invested in us, and I’m proud to share that it has already delivered 5x returns — a testament to the strength of the partnership. Beyond brand building, they are genuinely founder-first investors. Even in difficult moments, I've never seen them lose their calm or compromise on empathy — a remarkable quality, especially for first-time fund managers with a lot at stake. I wish Spring the very best as they scale new heights and back the next generation of great Indian brands. Any founder would be lucky to have them in their corner.
Partnering founders to build the brands of tomorrow.
With a brand first approach offering marketing expertise. Hence Marketing Capital, not Venture Capital.
About us : From our partners founders
Manish
Purplle
We've been working with Spring Marketing Capital since 2019–2020, and over the past six years, it's grown into one of the most meaningful and mutually rewarding partnerships we've had. Raja and Arun bring not just deep expertise in design thinking and brand strategy, but also a rare level of personal commitment.
Spring isn’t just a capital partner to us, They’re storytellers, co-builders, and believers. They backed our vision and helped shape how the world sees the future of savings to a billion Indians…
Chaitanya
Wakefit
Spring has been a constant partner from 2019 in Wakefit’s brand journey. Wakefit has leveraged different functional talent from Spring across the years - brand identity, value proposition creation, branded content, collaborations - the whole nine yards. They have been a true partner to evolve and be present for Wakefit’s needs through these years.
Twinkle
Hoop
When your vision is to be the most loved consumer health brand, you know you are building a brand with a soul. And you need partners who believe that the most iconic brands have a heart. Trust and brand building takes time. Spring’s understanding of brand building journeys is something we value deeply.
PJ
Dhan
Spring helped us build a brand that reflects the passion we have for building products that cater to India’s super traders and long-term investors.
Manish
Purplle
We've been working with Spring Marketing Capital since 2019–2020, and over the past six years, it's grown into one of the most meaningful and mutually rewarding partnerships we've had. Raja and Arun bring not just deep expertise in design thinking and brand strategy, but also a rare level of personal commitment.
Spring isn’t just a capital partner to us, They’re storytellers, co-builders, and believers. They backed our vision and helped shape how the world sees the future of savings to a billion Indians…
Chaitanya
Wakefit
Spring has been a constant partner from 2019 in Wakefit’s brand journey. Wakefit has leveraged different functional talent from Spring across the years - brand identity, value proposition creation, branded content, collaborations - the whole nine yards. They have been a true partner to evolve and be present for Wakefit’s needs through these years.
Twinkle
Hoop
When your vision is to be the most loved consumer health brand, you know you are building a brand with a soul. And you need partners who believe that the most iconic brands have a heart. Trust and brand building takes time. Spring’s understanding of brand building journeys is something we value deeply.
PJ
Dhan
Spring helped us build a brand that reflects the passion we have for building products that cater to India’s super traders and long-term investors.
Brands of tomorrow
The India Consumer Story is just getting started
The youth are getting more brand conscious, they are seeking ‘better for you’ products and investing in homegrown brands. Brand discovery is changing - creators are the new celebrities. Social is the new validation. And storytelling is more critical than it has ever been. This is the story we are investing in.
Got questions about our work, investments, or approach? Our chatbot is here to give you instant answers—whether you’re curious about our marketing capital model, the companies we back, or our latest projects.
