The Live Love Laugh Foundation

There are certain causes that we at Spring feel deeply about -- mental health is high on that list. We were thrilled at the opportunity to partner with Deepika Padukone on The Live Love Laugh Foundation, to create a new brand world for the organisation and its communications. Amidst the environment of growing mental health challenges, Deepika, Anisha, and the TLLLF team wanted to turn the spotlight on the SAD trifecta of mental illnesses -- Stress, Anxiety, and Depression. The Foundation's vision of destigmatising mental illness by encouraging more conversations around the subject was translated into a new logo and visual design for Live Love Laugh, reflecting the warmth and support that the Foundation provides. Amongst the few select pro bono projects we undertake, this remains one that we hold dear.