Having seen the jewellery category up close having worked on multiple Titan brands over the years, we at Spring have been fascinated with the jewellery category for many years. We also believe in the growing preference for minimalist fashion and fine jewellery seeing a resurgence. For these reasons, we loved what Ishen and his team at Giva were building - an affordable, authentic jewellery brand with new-age designs. We invested in Giva in 2023 to help them build their brand story in a category that has long been dominated by legacy brands.
2023
