Case Studies
Wakefit Rebranding

The transition from sleep to home

The window of possibility

Wakefit began its journey in 2016, obsessed with the vision to make sleep accessible to every Indian. Since India as a country often demonises sleep and pits it against hard work and productivity, Wakefit built out its vision by bringing sleep into people’s consciousness. 1 million mattress later, in 2020, the business evolved into home solutions and has since built the largest furniture factory in India with offerings available both online and offline.

Simplifying Living

As people transition through life stages, their homes must evolve with them. Because home isn't just a place where we live, but a space where we build a life together. The brand purpose is to "Simplify living" by helping people "Make the most of their homes" so that they can make the most of their lives.

Infinite possibilities within the walls.

Born from the endless expanse of possibilities, it represents the limitless horizons they are venturing into. It also symbolizes the infinite possibilities of what one can do with their home. Every aspect of our home; the people, the furniture, the stories, the decor; they come together in infinite ways to help you make the most of your home. Wakefit believes home isn't just a place where you live; it's a living, breathing space where life happens, creating room for infinite possibilities within its walls.

Bringing the brand identity and ethos to life

Keeping it quirky yet effective

We question the way things are.
We dream about how they ought to be.
We take your problems seriously.
But we solve them with a smile :)We're quirky,we're funny.
We're caring,we're insightful.
We're passionate,we're logical.
We don't sit around waiting.
We're busy innovating.