This one’s been ‘cooking’ for a while.

We met Aathitiyan V S a few months ago and were instantly drawn into his story. Aathi and his stellar team run one of India’s top food YouTube channels, Cookd, dedicated to authentic South Indian cuisine. With a passionate crew of chefs and creators, they’ve built a massive, loyal following and earned deep consumer love.

Rooted in community and constant feedback, has since launched a range of masalas, curries, and meal kits — making it easy to recreate iconic South Indian dishes at home.

We loved everything about this journey:A creator-led brand with a deeply engaged audience. Products that are high-quality, authentic, and regionally rooted. And a hungry team — in all the right ways.

We’re excited to invest in and partner with Cookd to help scale their brand and product portfolio. Welcome to the Spring family :)

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